Aloha, NFL: Why the Pro Bowl Belongs in Hawaii
I remember as a kid in Indiana being fascinated by the Pro Bowl. As much as it was enjoyable watching regular season games with my Dad and Grandfather, it was always so fun to see the Hawaiian landscape and dream of some day actually going Hawaii and FOR SURE wanting to go for the most fun week of the year – the Pro Bowl!
Later on, as an adult this life long dream finally came true in 2011 and it was even more fun than I had imagined it would be! Such a family, fun atmosphere for days surrounding the actual game. Kalakaua Ave. was closed to motor traffic, replaced with people of all ages wearing their favorite team’s swag! The avenue was lined with booths – food, team cheerleaders, espn, etc. Such a hoot to be in one of the most beautiful places on earth at the very most fun time to be there.
Ever since Goodell & friends greedy decision to leave this fun, beautiful venue behind the Pro Bowl has gone from the friendly football celebration to a clueless event looking for someone to care.
While the challenges of reviving the Pro Bowl in Hawaii are undeniable, including the state of Aloha Stadium and potential financial concerns, it’s not insurmountable. The NFL’s influence combined with the undeniable passion of Hawaiians and the allure of the location for players and tourists always provided a truly unique and successful annual event for millions of patrons. Bringing back the Pro Bowl would be a boon for the NFL, both culturally and for overall NFL morale.
However, given Commissioner Goodell’s misguided priorities and poor leadership, it seems unlikely he is capable of understanding the opportunity. Nonetheless, the dream of an NFL celebration returning to paradise lives on for the millions of Players and fans who love BOTH the NFL AND Hawaii.
Background
The Pro Bowl, the NFL’s All-Star game, was traditionally held in Hawaii, and it was strategic venue. Hawaii offered a luxurious experience and also a coveted vacation destination for both the Fans, and the players families. This made it a fun finale before the off-season for the athletes, as Hawaii is synonymous with relaxation.
In 2017, the NFL moved the Pro Bowl to Orlando, Florida, as part of an attempt to grab even more money for the NFL. The move was aimed at attracting a different set of audience, considering that travel to Hawaii could be more expensive for some fans.
However, the move to Orlando has been nothing short of a flop. The Pro Bowl has struggled to maintain the interest of even the most devoted football fans. The game has seen several changes over the years in an attempt to make it more appealing.
While having the Pro Bowl in Hawaii was appreciated for the luxurious experience and the vacation aspect it offered to fans and players, the NFL exploration of other locations to increase viewership and appeal to a broader audience has been a failure.
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